Why the Drop in the WWE Raw Ratings Should Not Matter

Posted: August 24, 2011 in WWE Raw, Smackdown Pay-Per-Views
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Don’t miss the WWE Wrestling Breakdown Show this Thursday, August 25th, where our guest will be Larry Csonka from 411Mania. Only on IsraelSportsRadio.Com at 9pm Israel time, 2pm EST. Sponsored by Quiz Revolution.

The Numbers

According to the PW Torch website ‘WWE Raw on Monday, August 22, 2011, scored slightly below a 3.0 rating with a 2.97 rating. Raw was down nine percent compared to last week’s 3.27 rating the night after Summerslam.’

Raw averaged 4.64 million viewers, down eight percent from last week’s average of 5.05 million viewers the night after Summerslam. The first hour averaged 4.61 million viewers and the second hour only increased slightly to 4.66 million viewers despite John Cena vs. C.M. Punk in the main event. http://pwtorch.com/artman2/publish/WWE_News_3/article_52495.shtml

Why the Numbers Don’t Matter

For one thing, you cannot compare the ratings from last week’s Raw to this week’s Raw for the simple fact that last week’s Raw followed SummerSlam. We were all intrigued by Kevin Nash’s involvement in CM Punk/Cena’s match and tuned in to Raw to know more.

Being a marketer by trade I would like to delve into the business aspect of wrestling. We live in an era where we are infatuated with numbers. We want to show advertisers that we have the numbers and therefore why it makes sense for them to advertise with us. It is this infatuation and fear that causes the WWE to shove John Cena down our throats on a weekly basis. John Cena has not been champ for only a few weeks and already he is scheduled to wrestle Alberto Del Rio at Night of Champions. WWE, be willing to bear a decrease in ratings in the short term in order to build your mid card wrestlers into championship level. You will have higher ratings in the long term and a greater number of wrestlers at your disposal.

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Surprisingly the first half that featured Alberto Del Rio only did slightly worse than the second half that featured the main event of CM Punk vs. John Cena. From here we can see two things. Alberto Del Rio is marketable. Yes he can improve his mic skills but look how far he has come in such a short time.  The second thing we can learn is that people may not be impressed the second time around with a mega match the caliber of Cena/Punk.

Let’s worry less about the ratings and worry more whether we are giving wrestlers enough time to develop into greatness. With TNA’s official rating score of 1.05 for last week you have a nice cushion to work with.

Did you become great overnight? NO. Nobody does. Let’s make sure that we don’t Ezekiel Jackson other wrestlers from championship status to jobbers because they brought down the ratings slightly down.


Akiva Murguia is one half of the Wrestling Breakdown Show, a weekly WWE show on Israel Sports Radio, which airs every Thursday at 9:00pm Israel time, 2:00pm EST and is Marketing Manager at Quiz Revolution.

Follow Akiva on Twitter @MrAkiva and on Facebook.

Follow The Wrestling Breakdown Show on Twitter @wrestlingbreak and join our Facebook Page.

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